The Activist Leader: A New Mindset for Doing Business

By Lucy Parker and Jon Miller

If you want to be a successful leader in today’s business world, you need to think like an activist.

If you want to be a successful leader in today’s business world, you need to think like an activist.

This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.

This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart.

Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.

Format: ebook
Release Date: 19 Jan 2023
Pages: None
ISBN: 978-0-00-856753-8
Lucy Parker and Jon Miller work together helping companies get to grips with their role in society. For over a decade, they’ve been at the forefront of pushing this up the corporate agenda. They advise senior leaders on many of their toughest challenges – from the climate crisis to the ‘culture wars’.Lucy Parker is a former BBC documentary maker. She moved into business as a coach to executives on strategic communications. Today she is well-known as a top corporate advisor. In government, she led the UK Prime Minister’s Taskforce on Talent and Enterprise.Jon Miller left an award-winning career in advertising to help businesses play a more positive role in the world. He is the founder of Open For Business, a coalition of 40 global companies campaigning for LGBTQ+ rights in countries hostile to LGBTQ+ people.

Praise for The Activist Leader: -

‘The Activist Leader blends inspiring examples of business transformation with pragmatism and helps the reader understand the changes we are witnessing in the C-suite. This is activism unleashed; more needed’Judy Samuelson, Founder and Executive Director of the Aspen Institute Business and Society Program -

‘The importance of the message of this book, the clarity with which it is delivered, and its value for business could not be greater. This is a profoundly significant book for business leaders around the world and for the world they inhabit. They should all read and learn from it for the sake of us, them and their investors’Professor Colin Mayer, Emeritus Professor of Management Studies, Said Business School and Blavatnik School of Government, University of Oxford -

‘The trend is clear: activist leadership and corporate advocacy are racing up the business agenda. System change is coming-and the real question is whether you want to fight for the past or for the future’John Elkington, Founder & Chief Pollinator, Volans, and author of Green Swans: The Coming Boom in Regenerative Capitalism -

‘In order to tackle some of the biggest challenges facing the world today we need to transition to a circular economy. As in all major transformations, this shift requires vision and leadership from the top. The Activist Leader clearly demonstrates how this is not only necessary, but also possible, providing both direction and practical advice on how to lead a business successfully and at the same time actively improve the world we live in’Andrew Morlet, CEO Ellen MacArthur Foundation -